Girlboss is teaming with Sephora Collection for its new #LipStories podcast.Hosted by Sophia Amoruso, founder of Girlboss Media and former chief executive officer of Nasty Gal, the six-part podcast takes a deep dive into the lives of female creators, founders and activists who share their stories on building their businesses, tackling obstacles and wellness. The series takes inspiration from Sephora Collection #LipStories Lipstick, a collection of 40 lip shades that depict various images on its packaging.“We’re looking to connect with the younger, empowered community of girl bosses and deeper than that the series allows us to tell these incredible stories,” said Katie Pridham, head of brand partnerships at Girlboss Media. “The series is all about making connections and unveiling stories that are going to make women everywhere — no matter their age, race or religion — feel heard and feel like they have the opportunity to be successful in a world where success has been kept for a few.”The podcast, which debuted its first three episodes on April 12, features stories from Aminatou Sow, cohost of the Call Your Girlfriend podcast; Molly Hayward, founder of Cora, and Pia Arrobio, creative director of LPA, among other women. The podcasts will focus on these women’s stories and span topics like self-care, leadership, inclusion and mental health.“This series puts ambitious women at the center of their own stories,” said Alison Wyatt, president and chief revenue officer of Girlboss Media. “[The stories] are personal and honest and bring a lot of vulnerability and humor.”When deciding on the platform for this series, Girlboss Media decided on a podcast because it has seen listenership and interest in the format increase. Girlboss Radio, which has been producing podcasts since 2015, has experienced a 30 percent year-over-year increase in its listenership and sees podcasts as the format where it cultivates the most engaged audience.The partnership with Sephora Collection also leads into Girlboss Media’s Girlboss Rally, which takes place on April 28 in Los Angeles. The brand will provide its #LipStories Lipstick collection for testing and will encourage women to tell their own #LipStories. The rally will also feature speakers like Gwyneth Paltrow, founder and ceo of Goop; Bozoma Saint John, chief brand officer at Uber, and Women’s March leaders Paola Mendoza and Sarah Sophie Flicker, among others.“What we appreciated about this partnership is the way Girlboss is evolving how to approach brand engagement for the benefit of the consumer,” said Beth Hayes, vice president of merchandising at Sephora Collection. “The opportunity to integrate our brand and our latest content rich product launch, #LipStories, into a custom podcast series with an amazing network of female speakers aligns with Sephora Collection’s core values. By leveraging real-time, relevant content in the podcast and our brand experience within the Girlboss Rally we are able to interact with these clients and celebrate their #LipStories.”The #LipStories podcast series is available on Girlboss’ web site and Apple podcasts. The next three installments will be unveiled on April 26.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)