By  on June 27, 2014

The West Coast has long been a fertile ground for new ideas, and the beauty industry there is no exception. CEW’s West Coast membership is now 700 and counting, thanks in part to its networking events like last month’s Beauty Insider Series panel discussion about success in-store featuring Cos Bar founder Lily Garfield, C.O. Bigelow Apothecaries president Ian Ginsberg and Nordstrom’s executive vice president and general merchandise manager of cosmetics, Gemma Lionello. Beauty Insider Series events typically draw 300 attendees each time, but Tina Thomson, a member of CEW’s board of governors and its West Coast committee, recalls how different it was when the left coast branch of CEW formed nearly six years ago.

“I lived in New York for many years when I worked at Estée Lauder and when I moved out here 22 years ago and started my own business [Tina Thomson Communications] there was just a void,” she said. “Carlotta [Jacobson, president of CEW] contacted a handful of us and said we were getting a lot of feedback from our membership who wanted us to extend CEW to the West Coast, so I was the first West Coast chair. That was in 2009, and there were 109 members here.”

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