GRASSE, France — The newly renovated Musée International de la Parfumerie here has reopened after a four-year expansion project that doubled its size to 3,500 square meters, or 37,674 square feet.
The renovation of the museum, which was established in its current space in 1989, cost of 11.3 million euros, or $14.5 million at current exchange.
During festivities at an Oct. 18 opening event, singers and dancers in traditional Provençal costume entertained visitors who included Jean-Claude Ellena, in-house perfumer at Hermès, as well as executives from Chanel, Christian Dior, Guerlain and Thierry Mugler.
The museum, which is in the city at the heart of the French perfume industry, includes terrace gardens of botanicals used as ingredients in fragrances, such as bigarade, a bitter orange and jasmine sambac from Southeast Asia. Interactive features include multimedia stations and there is an array of antique and modern perfume bottles, including Marie Antoinette’s nécessaire, or vanity case. The intricate wooden box contains multiple perfume bottles, a silver bed warming pan and tea service.
There are also scent-inspired installations by contemporary artists.
But it’s not all about the eyes — the museum does offer aromas on demand. Curator Marie-Christine Grasse contended museumgoers should be able to choose whether they want to smell violet in the room featuring Marie Antoinette or incense by the antiquities cases. Visitors can also attend a perfume atelier to sniff the elements that make up a fragrance.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye