By  on January 27, 2011

MILAN — Gucci is set to broaden its fragrance brand into a full beauty house.

The Italian fashion house, together with its licensee, Procter & Gamble Prestige, announced today they have inked a renewal of their current licensing agreement for the worldwide production, sale and distribution of fine fragrances under the Gucci brand. Under its new terms, the extended license now will encompass the entire beauty category, including the worldwide production, sale and distribution of fine fragrances, cosmetics and skin care products.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus