MILAN — Gucci is set to broaden its fragrance brand into a full beauty house.
The Italian fashion house, together with its licensee, Procter & Gamble Prestige, announced today they have inked a renewal of their current licensing agreement for the worldwide production, sale and distribution of fine fragrances under the Gucci brand. Under its new terms, the extended license now will encompass the entire beauty category, including the worldwide production, sale and distribution of fine fragrances, cosmetics and skin care products.
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