By  on February 22, 2008

Known for her on-the-go portable products, beauty product innovator Lisa Hoffman has designed items to make an at-home spa facial a regular part of facial care.

"People don't often have time to go to a spa and get a facial. I know I surely don't," said Hoffman in an interview. "It's not just a matter of fitting in that appointment, but the ability to multitask while you're treating yourself on your own time and in the privacy of your own home."

Launching in April at Bergdorf Goodman and Apothia at Fred Segal, Spa Facial Collection from Lisa Hoffman Night & Day 24 Skincare Collection is a 10-step professional spa system designed to cleanse, treat and hydrate skin. The three products designed to cleanse the skin are the Purifying Cleanser, Toning Lotion and Clay Mask, while the three steps for treatment are a Treatment Serum, Hydrating Mask and Hydration Booster. There is also a Lip Exfoliator, Lip Moisturizer, Eye Treatment and a Moisture Seal Cream, a rich concentrated cream for the face and neck designed to seal in moisture. Over the next year, the line will roll out to Harvey Nichols in Istanbul, followed by other locations in Hong Kong. The collection will also be available at lisahoffmanskincare.com.

Industry sources estimate that the Spa Facial Collection will generate between $3 million and $5 million in first-year retail sales.

Composed of natural botanical blends, the formulas are scented with natural essential oils of jojoba, olive, avocado and sweet almond. Ingredients in the formulas include marine collagen, which is designed to balance moisture in skin, red algae extract to soothe skin and other vitamins such as vitamin E, vitamin A palmitate and vitamin C.

Using collagen in her daily skin care routine was something Hoffman discovered years ago.

"I've had years of experience mixing and matching different creams with natural oils and foods at home. I also started adding collagen to my moisturizing masks for the added benefit of balancing the moisture with essential amino acids," said Hoffman.

Although the products can be used up to two times a week to see maximum benefits, it is recommended to use them at least once a month, according to Pamela Vaile, a product and marketing consultant to Hoffman."The products are designed to work in tandem with each other to treat various problem solution areas of the face, in addition to one's normal skin care regimen," added Vaile.

For her next collection, Hoffman, who is the wife of actor Dustin Hoffman, is looking to create a Home collection, in addition to rolling out new items in her bath and body assortment. She is also taking the scents from her bath and body collection — Madagascar Orchid and Japanese Agarwood — and making them permanent fragrances in her Variations collection, taken from her bath and body lines.

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