Hudson Blvd. Group is rounding out its beauty services portfolio with the acquisition of Valley Nails, WWD has learned.The New York-based upscale nail salon, which operates three locations in Manhattan, is best known for its nail art services. In mid-June, a fourth location will open in Scarsdale, at the new BLVD concept salon which incorporates all the other beauty bars in HBG’s portfolio — DreamDry, Spruce & Bond and Pucker, each one focusing on a different beauty service.Terms of the deal were not disclosed.“When I opened DreamDry, Nina [Werman, founder of Valley] was one of the first people I reached out to [for] a partnership,” said Robin Moraetes, president of Hudson Blvd. Group. “I was so obsessed with the brand experience and how authentic it was.”Said Werman, “I was excited about the potential opportunity to have exactly what has happened here — a team infrastructure, shared resources to expand the brand not only in terms of location, but with service offerings, innovations and product development.”There will be three nail stations set up at BLVD in Scarsdale, with Valley’s signature gel and regular manicures on offer, as well a nail art menu and an appliqué bar for more intricate designs. “Nail art will continue to be center stage, along with the fact that we’re committed to really thorough nail care and manicures — we never want to sacrifice the quality of the nails for nail art,” said Werman.Moraetes noted that Valley will continue to be integrated into locations with other HBG portfolio brands.Building salons containing multiple brands will be a key focus for HBG going forward. “One of the reasons we acquired Valley is because of the nail art expertise,” said Moraetes. “All of our offerings are highly specialized and that’s really the differentiator. We’ve all gone to a hair salon that also has a manicurist — that’s not the same thing.”More From WWD:For Millennials, Sharing Is CaringLouis Vuitton to Unveil New Pop-up Format in MilanTexas: Beauty’s New Epicenter
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.