Brands are racing down the alphabet to launch multifunctional skin-care products, which tend to sound more like bond ratings than beauty offerings.
The Asia-born BB creams, or beauty balms, kicked off the alphabet-cream trend by first appearing on U.S. soil in 2011. Led by mass-market brands including Garnier, Maybelline, L’Oréal Paris and Revlon, the segment has since fueled explosive growth. It reached $36 million in 2012, up from a scant $2 million in the prior year, according to The NPD Group. This figure does not included CC creams, or color-correction creams, which began hitting the market in late 2012. And, yes, now at least one DD cream is on the horizon. In May, the nail-care brand Julep plans to launch DD Crème and DD Concealer, said to “do all” and “disguise and diminish,” respectively.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)