As Fa Park, president of New Jersey-based Incoco, was surveying the cosmetics market to see what was missing, he realized something crucial: Despite all the advances made in the industry in the past few years, nail polish still didn't dry that much...
LOS ANGELES — As Fa Park, president of New Jersey-based Incoco, was surveying the cosmetics market to see what was missing, he realized something crucial: Despite all the advances made in the industry in the past few years, nail polish still didn't dry that much quicker.
"The drying process takes a long time and is still difficult," said Park. "It hasn't progressed that much."
So Park invented Dry Nail Appliqué, a self-adhesive nail enamel that is designed to have the look of a full manicure, but can be done in a few minutes — anywhere.
Park said creating the product was a challenge because the enamel color strips that make up his line had to contain an actual base coat, color coat and top coat, and had to apply easily and be dry to the touch.
"It was brand new engineering and required a lot of production know-how," Park said of the line, which is made entirely in the U.S.
The Dry Nail Appliqué is currently shipping to some 5,800 Walgreens across the U.S. It comes in 20 different colors, such as Pink Satin, Red Velvet, Berry Rich and Chocolate, as well as six French manicure shades.
"Right now, we are exclusively at Walgreens, but we are targeting other mass retailers for distribution early next year," he said.
Each kit, which comes packaged in slender metallic blue packets, contains 20 color strips of various sizes, a cuticle stick, mini file and polish removal cloth; materials enough for one to two full-hand applications, depending on nail size. Application requires pushing back the cuticles with the stick, and then choosing the strip that fits most closely with the nail — smallest for the pinkie, larger for the thumb. A clear adhesive cover is peeled off, and the color strip is placed on the nail. Any excess is filed off. Park said he designed the strips to stay intact on the nails for up to two weeks. There is also a small sample pack for an initial trial.
"We want it to look like the woman has just come out of a nail salon," said Park. "The idea is to offer the total package of a manicure in a packet. It's like a new delivery system for a full salon manicure."Park said he was planning to add 20 more colors over the next year, working with a European color consultant.
"We want to offer more trendy colors to appeal to the young generation," he said.
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