Are niche brands hot again? It appears so, if the slew of small brands who walked away with trophies recently at Cosmetics Executive Women’s 19th annual CEW Beauty Insiders’ Choice Awards are any indication.
The roster of niche brands taking home awards proved to be the biggest new trend for the awards, noted Carlotta Jacobson, CEW president.
While there have always been niche winners sprinkled amongst the big-company honorees, this year the small-but-mighty proliferated — especially impressive, as the winners are selected by CEW’s membership of 5,500 beauty industry professionals, many of whom work for major corporations with large brands.
This year was one of firsts for the awards, said Jacobson. They included a retail partnership with Amazon.com to sell the winning products, up now; two limited-edition boxes being sold by Birchbox beginning in June; a CVS initiative to highlight winners to its loyalty-card holders, and an addition to CEW’s existing QVC partnership, creating a category called QVC Beauty Quest, which highlights indie brands. This year, that honor went to Neydharting Moor, which will be featured on QVC on July 19.
As well, this marks the first year CEW has presented awards in the skin-care tools and lip-treatment categories. “The awards were added to recognize these growing categories in the beauty marketplace,” said Jacobson. This year’s winning product for skin-care tools was NuFace Trinity Skin Boosting System with Microcurrent and Red LED, while the winning product for Lip Treatment was Fresh Inc.’s Sugar Lip Treatment Advanced Therapy. This year, CEW awarded 36 products across 30 product categories, along with Best Seller Awards, the Indie Beauty Award, Eco Beauty Award and QVC Beauty Quest Award. The award-winning products included bath and body care, cosmetics, hair care, skin care and the newly added skin-care tools and lip-treatment categories.
The winners are determined exclusively by CEW’s membership of 5,500 beauty industry professionals; 185 finalists were selected from more than 650 entries.
Actor and comedian Mario Cantone hosted the awards for the eighth time, using his trademark off-color humor to liven up the proceedings — and to keep long speeches to a minimum, to the delight of the roughly 1,000 beauty executives in attendance. “Take too long with your speech, and I’ll roast you the next time I get to the podium,” he warned. (It worked.)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)