NEW YORK — The National Association of Chain Drug Stores’ meeting is back as a hotbed of new product innovation.
That’s according to a number of merchants among the 5,700 executives attending last week’s Total Store Expo in Las Vegas. The show has a green light for 2014 in Boston.
Innovation, they added, is more important than ever since products, including nail art and BB creams, ignited sales spikes over the past year.
Manufacturers agreed the format lent itself to new launches.
“This year’s NACDS Total Store Expo exceeded our expectations. Previously NACDS Marketplace typically allowed for only brief top-line business presentations, so this year we jumped at the chance to actually expand our meetings to include demonstrations of all of our existing and new technologies,” said Barry Shields, Red Carpet Manicure managing partner. “That led to many meaningful meetings with both existing partners and many new partners.”
Buyers said the former NACDS Marketplace meeting had dwindled over the years as an incubator for new product activity. But with the debut of TSE, manufacturers saved up launches designed to pull buyers into exhibits. “We launched several product offerings, some of which are new categories for us,” said Dallas Miller, vice president of sales for Allegro, which showed makeup brushes under the Soho Beauty label, and ScrubShop, an entirely new brand of bath accessories.
Chain representatives from Walgreens, Rite Aid and Safeway were among those who engaged in Meet the Market sessions, where many heard about up-and-coming brands. “I was pleasantly surprised with some of the finds I came across during these meetings,” said one senior executive.
Walgreens’ Shannon Curtin, group vice president and general merchandise manager of beauty, said her team found “quite a few beauty treasures.”
One company getting attention during the 10-minute meetings and then on the show floor was Keep It Kind and its youth-oriented deodorant line called Fresh Kidz. The male, female and unisex deodorants are slated for an early 2014 debut and will retail under $5. According to Rochelle Diaz, director of operations for parent Kind2Skin USA, the paraben-, alcohol- and aluminum-free line appeals to moms who still make the buying decisions for the targeted age group of seven- to 14-year-olds. The products already sell briskly in Boots, said Diaz. The company has several other products in the pipeline for the U.S.
Not all of the buzz was generated by newcomers — some of it was from companies with fresh ideas. The TSE booth award went to a perennial favorite Beauty 21/LA Colors/LA Girl. Any company with nail products and skin care was a must see as well, as chains hammer out how many lines of BB and CC creams as well as nail gels and nail art they need to serve demand. New research from Mintel illustrated the impact BB creams have made in the market. Mintel said BB cream launches spiked 50 percent so far in 2013. However, usage levels are still low suggesting there’s much more potential.
“The upturn of BB cream usage is consistent with the staggering increase of new product launches over the past year combined with strong marketing efforts designed to educate women about product benefits,” said Shannon Romanowski, beauty and personal care analyst at Mintel. “The multifunctional benefits of BB creams are broadly appealing, as the majority of makeup wearers agree that multifunctional makeup saves them time, money and allows them to reduce the number of products they use. With the recent emergence of CC and DD creams, the market is sure to continue its upward trajectory.”
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)