BOLOGNA, Italy — As in years past, Cosmoprof has offered a cross-section of innovative brands, each with a specific story to tell.
Here is a sampling from the current fair.
DAVINES AND COMFORT ZONE
This year, Davines and Comfort Zone founder and president Davide Bollati has one goal: “to keep up the momentum of the group,” which saw a 14 percent increase in turnover last year, hitting 70 million euros, or about $97 million at current exchange.
Top markets for the Davines hair-care line include the U.S., Italy, France, Canada and the U.K., and key markets for the Comfort Zone skin-care brand are Italy, the U.K., Russia and China. Bollati said he was more focused on boosting business in areas where the brands were already present than in scouting out new territory for expansion, although he expressed interest in Vietnam and Chile for Davines.
Comfort Zone has been building up its body range, following the success of its Skin Regimen face products, and is rolling out a new anticellulite line. “In Italy, it’s a top product category,” noted Bollati.
Anisa International founder and president Anisa Telwar said she had returned to Cosmoprof after many years for “innovation and inspiration.”
“It’s worth it to be here,” she said. “Cosmoprof is valuable, you get to experience many countries.”
The Atlanta-based entrepreneur was showing an assortment of new brushes shaped for the natural motions of users on cheeks, eyes and lips: the Complexion, Glider and Contour collections. She also spoke of developing more synthetic fiber brushes, which have the properties of natural hair but pick up powder better. “People are not yet used to the synthetic fiber feel, but we want to change that,” Telwar said.
Outside the brush category, her company is creating new DIY nail tools — such as a “landing pad” people can use to rest their fingers on while applying nail polish — and other beauty accessories, like a latex-free, hydrophilic foam back sponge that works well on sensitive skin.
At the fair for the second time, Junaid Perfumes, a mid- to- premium-tier perfume and fragrant oil brand founded in the Kingdom of Bahrain in 1910, was on the lookout for distributors and franchise partners in the European Union and Southeast Asia.
Already well-placed throughout the Middle East, where business is “booming,” Junaid Perfumes aims to expand, using its ornate, decorative bottle designs and packaging as one selling point, said Mansoor Shah, head of business development. He highlighted the Essence of Arabia line, composed of six unisex fragrances called Rose, Vanilla, Patchouli, Musk, Fusion and Oud.
Prices for Junaid Perfume items range from 25 euros, or about $34.60, to 250 euros, or $346, depending on the product category: The company offers fragrances in spray, oil, gel and solid form.
While China is not typically a top market for the industry, Junaid Perfumes “will soon export a small amount to northern China,” where there is a significant Muslim population appreciative of fragrances, Shah said.
L’Erbolario, a natural Italian beauty maker, was showcasing two lines that are due out at the end of May. One is a collection for babies, whose packaging has been reworked and its product formulation updated to include completely natural and vegetal oils, according to Daniela Villa, cofounder and technical director of the company.
Also to be launched is a fragranced bath line with a fresh scent and products made with chamomile and daisies.
L’Erbolario’s portfolio is made of approximately 600 stockkeeping units, and each year the company introduces about 40 new products. Fragranced bath lines and facial skin-care products make up the firm’s core business.
“L’Erbolario closed 2013 with a positive trend,” said Villa.
Pattrena bills itself as the first Thai beauty brand dedicated to export, according to George Ng, international marketing director at its parent company, Giffrine Skyline Laboratory and Health Care Co. Ltd. He explained the label’s product concept fuses the tradition of Thai massage with European spa culture.
Its products, which include oils, toiletries, scrubs and foot care, are sold mainly in spa salons. The items include some historically Thai ingredients, such as green lime, ginger and lemongrass.
“We try to mix some signature Thai ingredients to differentiate,” said Ng.
Certain items, like the essential oils and the massage oils, are 100 percent natural.
At Cosmoprof, Giffrine Skyline Laboratory, which also produces the Giffrine beauty brand, was showcasing its new Oriental Thai Spa series.
The company’s activity includes a private-label business, as well. All of the products from the firm have been registered in the EU since the beginning of 2013.
“This is a very big step for us,” said Ng, who added his company was at the fair to find European distributors, especially in Italy, France and Eastern Europe.
THE INSTITUTO CERTIFICAZIONE ETICA E AMBIENTALE
The Instituto Certificazione Etica e Ambientale was at Cosmoprof to “inform people from the conventional market,” said Rosalinda Nardi, an EcoBioCosmetics inspection technician at the organic certification organization. “We are here to meet people from new countries like Korea.”
She added markets such as Brazil and Turkey were also of particular interest.
Nardi said ICEA had tried to bring to Cosmoprof a new brand called Rio Terà dei Pensieri.
“They could not be here for a particular reason,” she said, explaining the people who make the label’s skin-care products are in a women’s prison outside Venice. On a small plot of land there, they grow certified organic plants, such as rosemary and thyme, that are used in the cosmetics.
“We tried to [get them here], but in the end we were not successful,” explained Nardi.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)