By  on June 13, 2018

As influencers continue their dominance and brands shift their attention from traditional advertising to social media content, Instagram has become a hub for the latest in beauty. In a report recently released by the social media platform, it is stated that there are roughly 200 million beauty fans on Instagram worldwide and over 25 percent of its global Instagram community follows a makeup account. This beauty community is mainly comprised of Generation Z and Millennials, with nearly half of Instagram’s beauty users aged under 24 years old and beauty ranking as one of the top interests among teenagers. Here, a look at some data points collected from May 1 to 31:Top 10 Countries With the Highest Number of Beauty Users on Instagram:U.S.BrazilIndonesiaU.K.MexicoTurkeyIndiaFranceGermanySouth KoreaTop Five Most Followed Beauty Hashtags:#makeuptutorial#makeup#anastasiabrows#dipbrow#slave2beautyTop Beauty Instagram Accounts With High Velocity Growth: @park_bosungBased in South KoreaFollowers: 370,000@jaymejo_Based in AustraliaFollowers: 341,000@genvegaaBased in the U.S.Followers: 102,000@lottietomlinsonBased in the U.K.Followers: 3.3 million@nikita_dragunBased in the U.S.Followers: 2.5 million@jakewardenBased in the U.S.Followers: 2.2 million@simplynailogicalBased in the U.S.Followers: 2 million@redlipstickmonsterBased in PolandFollowers: 1.1 million@ling.ktBased in the U.K.Followers: 1.1 million

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus