By  on June 6, 2012

Beauty subscription services are popping up all over the Web and sending out a variety of samples each month. One of the newest to date, Glossybox, made its U.S. debut on May 11 and, according to the company, it accrued more than 18,000 newsletter subscribers while the site was still in its testing phase.

Glossybox first premiered in Berlin in April 2011 and throughout the year entered 18 countries, making the U.S. its 19th. “When examining different business models, we looked at how we could do things differently and decided to give Glossybox a luxurious element,” said Charles von Abercron, cofounder of Glossybox. A monthly subscription costs $21 a month, which according to Glossybox, is roughly double the price of their competitors.

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