By  on October 19, 2007

Sephora's bath line is bubbling up at retail.

The retailer is relaunching its eponymous bath and body collection this month, with six products each available in seven scent variations.

"We are constantly looking to improve our services and products to better meet our clients' needs," said Betsy Olum, senior vice president of marketing for Sephora. "Our Bath and Body collection has always been popular, but we felt it was time to infuse new innovation and freshness to the line. So we're relaunching with contemporary new flavors — including Citrus Sage and Guava Passion — vibrant colors, and, after popular demand, we are bringing back the ionic bottle in a new, more functional package."

The scents are Asian Ginger, Citrus Sage, Guava Passion, Morning Waterlily, Riviera Blue, Tropical Jasmine and Tangerine Grapefruit. Two additional limited edition scents, Coconut Almond and Crème Brulée, will be launched at the end of this month and sold as holiday exclusives. Three new scents will join the line for spring, said Olum.

The line's permanent products are Body Wash, $15 for 10 oz.; Bath and Shower Bubbles, $16 for 10 oz.; Body Scrub, $16 for 6.7 oz.; Dry Oil Spray, $18 for 5 oz.; Body Butter, $16 for 6.7 oz., and Body Lotion, $18 for 8.4 oz. Three additional stockkeeping units — Body Wash Sampler, $22; Body Butter Sampler, $24, and a $25 bath set with Bath & Shower Bubbles, Body Butter and Bubble Sponge — allow customers to try a little bit of everything.

The collection will be featured in Sephora's multibranded holiday ad, as well as its catalogue, said Olum.

While Olum declined to discuss sales projections, industry sources estimated that the bath and body line could do $4 million at retail in its first year on counter.

As well, Sephora is actively working to upgrade its training programs for employees, and to that end has just opened Sephora University, a 25,762-square-foot comprehensive training facility located on Market Street in San Francisco. The aim is to ensure that all employees have access to the best available beauty information — which will naturally lead to more information making its way to the retailer's consumers. The facility includes five training rooms, a library, museum, cafe and shop with SU-logo merchandise.Classes for Sephora employees include Science of Sephora, a weeklong program designed to teach consultants about the science of skin care, hair care, color cosmetics, fragrances and ingredients; Encore classes, a weeklong program intended to certify participants as skin care, color cosmetics or fragrance experts, and Leadership modules to build management skills. Selected brands, such as Smashbox, Make Up For Ever and Perricone, also plan to offer master classes at the facility to teach techniques unique to each of the brands. Each class ranges in size from 12 participants to 250.

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