By and and  on March 25, 2011

MILAN — Emerging from one of its worst spells in memory, Italy’s beauty industry is attempting to innovate its way back to prosperity.

Some of Milan’s leading retailers, including La Rinascente, Mazzolari and Gruppo Coin, plan to open new floors, departments or concept stores devoted largely to niche perfumery. Meanwhile, Intercos, the industry’s premier color cosmetics supplier, is flirting with the prospect of going public in 2014.

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