According to sources, Jennifer Lopez is currently in discussions with Lancaster Group U.S. -- Coty Inc.'s prestige division -- to market a scent. A spokesman for J.Lo by Jennifer Lopez declined comment. A spokeswoman for Lancaster said: "We don't comment on market rumors."
However, sources said three fragrance suppliers are currently competing for the contract to make the first perfume, which would be marketed by Lancaster here.
As reported, Lopez and Andy Hilfiger formed a company last April called Sweetface Fashions Co. LLC, with plans to initially roll out a junior jeanswear collection, followed by swimwear, girls', fragrance, footwear, accessories and eyewear licenses. The company's goal was to generate $100 million in sales with all branded J.Lo products within the first 18 months.
Last holiday, it launched its sexy, urban J.Lo jeanswear line in stores such as Macy's Herald Square, Macy's West, Nordstrom, Dillard's, Marshall Field's and May Co. J.Lo Swimwear, licensed to Backflips, will make its debut in stores this spring, as will a girls' line, licensed to Parigi Group Ltd.
When the Sweetface deal was first announced, Andy Hilfiger told WWD: "We'll keep doing the J.Lo thing. We'll do a fragrance, footwear and eventually men's."
With her influence spanning music, movies and fashion, Lopez is thought to be able to reach a broad range of women -- from concert-hopping teens to fashionistas who avidly follow the red carpet.
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
‘We didn't know how relevant our film would be when we were making it. When Steven [Rogers] wrote the script Trump wasn't president, class divide in America wasn't as evident as it is now, though it was present. The Time’s Up movement hadn't began and the way we look at women and treat women who speak out — thankfully that is something that seems to have shifted in the last year. I think we just need to continue making art that provokes the conversation and do what we can,’ said ‘I, Tonya’ actress @margotrobbie. Head to WWD.com to see all the celebrities who walked the red carpet @bafta #timesup #wwdeye (📸: Neil Hall)
Gemma Arterton is joined on the @bafta’s red carpet by Eileen Pullen and Gwen Davis, the two women who started the fight for the pay-gap. ‘They represent a normal person speaking out for what is right. Speak out, we will listen and anyone can speak out,’ said Arterton. #eebaftas #timesup #wwdeye (📸: David Fisher)
On the list of emerging designers to watch at London Fashion Week is @nabilnayal. The Syrian-Born and raised designer – who is known for his sculptural and dramatic designs with an Elizabethan era aesthetic – said he designs for a woman who is not afraid to challenge conventions. To see which other up-and-coming talents are joining the schedule this season, head to WWD.com. #wwdfashion #lfw (📷: @gomezdevillaboa)