By  on January 11, 2002

NEW YORK -- Is a fragrance J.Lo's next act?

According to sources, Jennifer Lopez is currently in discussions with Lancaster Group U.S. -- Coty Inc.'s prestige division -- to market a scent. A spokesman for J.Lo by Jennifer Lopez declined comment. A spokeswoman for Lancaster said: "We don't comment on market rumors."

However, sources said three fragrance suppliers are currently competing for the contract to make the first perfume, which would be marketed by Lancaster here.

As reported, Lopez and Andy Hilfiger formed a company last April called Sweetface Fashions Co. LLC, with plans to initially roll out a junior jeanswear collection, followed by swimwear, girls', fragrance, footwear, accessories and eyewear licenses. The company's goal was to generate $100 million in sales with all branded J.Lo products within the first 18 months.

Last holiday, it launched its sexy, urban J.Lo jeanswear line in stores such as Macy's Herald Square, Macy's West, Nordstrom, Dillard's, Marshall Field's and May Co. J.Lo Swimwear, licensed to Backflips, will make its debut in stores this spring, as will a girls' line, licensed to Parigi Group Ltd.

When the Sweetface deal was first announced, Andy Hilfiger told WWD: "We'll keep doing the J.Lo thing. We'll do a fragrance, footwear and eventually men's."

With her influence spanning music, movies and fashion, Lopez is thought to be able to reach a broad range of women -- from concert-hopping teens to fashionistas who avidly follow the red carpet.

load comments
blog comments powered by Disqus