According to sources, Jennifer Lopez is currently in discussions with Lancaster Group U.S. -- Coty Inc.'s prestige division -- to market a scent. A spokesman for J.Lo by Jennifer Lopez declined comment. A spokeswoman for Lancaster said: "We don't comment on market rumors."
However, sources said three fragrance suppliers are currently competing for the contract to make the first perfume, which would be marketed by Lancaster here.
As reported, Lopez and Andy Hilfiger formed a company last April called Sweetface Fashions Co. LLC, with plans to initially roll out a junior jeanswear collection, followed by swimwear, girls', fragrance, footwear, accessories and eyewear licenses. The company's goal was to generate $100 million in sales with all branded J.Lo products within the first 18 months.
Last holiday, it launched its sexy, urban J.Lo jeanswear line in stores such as Macy's Herald Square, Macy's West, Nordstrom, Dillard's, Marshall Field's and May Co. J.Lo Swimwear, licensed to Backflips, will make its debut in stores this spring, as will a girls' line, licensed to Parigi Group Ltd.
When the Sweetface deal was first announced, Andy Hilfiger told WWD: "We'll keep doing the J.Lo thing. We'll do a fragrance, footwear and eventually men's."
With her influence spanning music, movies and fashion, Lopez is thought to be able to reach a broad range of women -- from concert-hopping teens to fashionistas who avidly follow the red carpet.
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion