At Jason Wu, hairstylist Odile Gilbert, working for Aveda at the show, wanted “a touch of Seventies” to complement Wu’s Forties-meets-Seventies clothes. Gilbert began by spraying hair with Aveda Smooth Infusion Style-Prep Smoother to tame flyaways before creating a strong part on the right side of the head. After blowing the hair dry, Gilbert pulled hair back, separating it into four sections at the nape of the neck. After spraying each with Aveda Air Control Hair Spray for hold, she took pieces of chiffon (black for brown hair, beige for light blonde and taupe for medium blonde and light brown hair) and tied them around the top of each section of hair.
She braided the chiffon through the first section of hair, then twisted the second section of hair around it, repeating the process with the remaining two sections of hair and finishing with elastics, being sure to leave a few inches of chiffon hanging out of each section. Gilbert then collected all braided and twisted pieces together at the bottom, secured them with an elastic band, and spritzed with Aveda Control Force Firm Hold Spray. Gilbert next took the excess fabric from all sections and tied it into one large bow at the end to create a “flower” of fabric, securing it at the nape of the neck with hairpins and more Aveda Control Force.
Diane Kendal, working with Shiseido’s brand for Chinese department stores, Supreme Aupres, created a colorful version of the Seventies smoky eye as her focal point. Using Jason Wu for Supreme Aupres shadows, Kendal created three eye options — purple and pink on some models, green and gold on others and turquoise and silver on the remaining girls. She kept the rest of the face fresh and clean, adding just a hint of pink blush and a nude shade on the lips. The Jason Wu Supreme Aupres shadows will bow in Chinese department stores in November.