What do lipsticked pigs, dancing corn and a cross-dressing farmer have in common?
A cinematic version of the no-holds-barred wackiness that results when identical twins and Benefit founders Jean and Jane Ford are in the house, as they proved Wednesday night with their film project, “Glamouriety.” Screened as part of the Tribeca Film Festival at the Tribeca Grand Hotel, the short documentary had just one directive from the Fords: not to take itself or its subjects too seriously.
“It actually started out as a training film to show our new recruits the DNA of the brand so that we didn’t have to tell the same stories over and over to new recruits,” said Jane Ford with a laugh of the tale that starts in the twins’ Indiana hometown, wending its way through New York City and the twins’ modeling career before making its way to San Francisco.
What’s perhaps most surprising is that among a 43-minute variety show — containing everything from an overly enthusiastic televangelist named Reverend Gloria (“I used to say I had the face of a bulldog chewing on a yellow jacket,” she laments), a mannequin-head dubbed Gabbi and a McDreamy clone (whose “commercials” look to be spoofs of “Grey’s Anatomy”) named Dr. Feelgood — the only story that is fictional is that of the lollipop-wielding Dr. Feelgood. Yes, there really is a cross-dressing farmer named Ralph from Idaho who uses Benefit foundation like spackle, and the twins, as children, really did put lipstick on a pig. And if it hadn’t been for the San Francisco stripper who needed to highlight her nipples — resulting in BeneTint, the company’s first product — there likely wouldn’t even be a Benefit today.
“She came in right off the stage and asked us for something to stain her nipples with,” said Jean Ford, laughing as she remembered hours of boiling rose petals to come up with the perfect concoction. “In those days, you didn’t really have to worry about the FDA.”
The film will be screened for Benefit associates globally, with stops to include Shanghai, Sacramento, San Francisco and Los Angeles, in addition to New York — and, after being screened by LVMH Moët Hennessy Louis Vuitton chief Bernard Arnault, is expected to be screened at the Cannes Film Festival. It was co-directed and co-written by Legs Media Inc.’s Georgie Greville and Geremy Jasper, who said, laughing, they shot nine hours of film for the 43-minute film. Adam Joseph, also of Legs Media Inc., and Frank Brooks executive produced the project: Mike Andrews and Daniel Mabe joined Greville and Jasper in writing the project and Ken Seng served as director of photography. The film was said to have cost $2 million to produce.
The evening was co-hosted by the Society of Memorial Sloan-Kettering Associate Committee members Allison Aston, Shoshanna Gruss and Cynthia Smith. Guests included designer Charlotte Ronson and new “Real Housewives of New York City” cast member Heather Thomson, also the founder and creator of shapewear company Yummie Tummie.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty