By and  on April 16, 2010

LOS ANGELES — Jennifer Aniston is taking her own brand of natural, easygoing beauty into the fragrance market with her first perfume, Lolavie, which she described as “a nonperfume perfume.”

Aniston hopes her sexy, casual persona will translate into a scent that stands out in a marketplace of stylized or glamorous brands fronted by other A-list stars.

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