For Juara’s new social-selling model, the natural skin-care brand is looking to its foundation in Jamu, the herbal healing tradition of Indonesia.“In Indonesia, the way that the Jamu tradition is passed on is through a local healer in your village, like a neighborhood doctor,” said Metta Murdaya, cofounder of Juara. “They become known in the community as someone you go to for help and someone who knows about wellness, so really our Juara guides are like that because she is our modern-day Jamu woman.”Calling its representatives “Juara guides,” the company is recruiting customers as brand ambassadors to sell its skin-care products directly to other customers. The brand is scaling back its retail distribution, working with Birchbox, QVC and Credo Beauty, and focusing mainly on the social-selling model in order to give back to its loyal customers.“What we find challenging post-recession is everyone wants to be big, but how do you be big but also feel small and connected to people?” Murdaya continued on why the brand adopted the new selling model. “This is our way to grow, but still maintain a personal feel.”While Juara guides earn a 35 percent commission on their sales, the brand sets no sales quotas or other requirements. Customers can sign up as Juara guides by purchasing one of three starter packs depending on how involved they’d like to be: the basic starter system of five sample-sized products for $75, the plus starter system of seven full-sized products and 25 sample-sized products for $300, or the pro starter system of 17 full-sized products and 50 sample-sized products for $620.“Social selling by definition is very personal,” said cofounder Yoshiko Roth-Hidalgo. “It’s quite different than walking into a store that has hundreds of brands and asking a salesperson responsible for many brands for help, so contrast that to someone that is intimately familiar with a product and tells you that it works really well for them. It’s a much deeper understanding of the product.”Soft-launching the model in October, the brand has recruited 55 Juara guides to serve as beta-testers and expects to bring on 2,900 guides by the end of 2018. Through the model, Murdaya and Roth-Hidalgo hope to empower entrepreneurs and build on the community that they’ve created through their brand.“We realized that this is a great platform to really focus on empowerment, so we’re bringing ordinary people into the fold, people that love the products and feel connected to the brand,” Roth-Hidalgo continued. “We empower [the Juara guides] to spread the word and make Juara their own, not just as a consumer but almost as part of the brand mission.”Industry sources estimate that the social-selling model will earn $3.5 million in its first year and will reach $11 million in its second year.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion