By  on December 1, 2010

Judith Leiber is headed back into fragrance, continuing brand president Mary Gleason’s strategy of recharging the venerable handbag line.

Gleason has worked to reinvigorate the Leiber brand over the past two years, launching a new retail concept and an e-commerce site, which bowed in 2009, as well as new casual evening purses, bridal designs and jewelry. Judith Leiber Night is the latest step in Gleason’s strategy. “Judith Leiber Night [the new scent] reflects our new direction — targeting the next generation of luxury consumers,” said Gleason, who plans to present the fragrance to beauty editors today.

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