By  on January 4, 2002

NEW YORK -- June Jacobs, one of the pioneers of the clinical skin care category that mushroomed in the Nineties, has returned with a new more feminine and user-friendly line designed to appeal to the wellness trend.

A decade ago, Jacobs teamed up with Peter Thomas Roth to found Peter Thomas Roth Clinical Skin Care and launched a line under that name in 1993 with a distribution of spas, salons and doctors' offices. It won a spot in the trendy and influential Bliss catalog in 1996 and entered Sephora's merchandise mix with the opening of the French perfumery chain's first store in New York's SoHo section in September. In 1999, the brand went into very limited department store distribution with a handful of doors like Bloomingdale's, Saks Fifth Avenue and Nordstrom.

Now Jacobs, who is a 50-50 partner with Roth, is planning to launch a new line at the end of this month called June Jacobs Spa Collection. Meant to be used by estheticians in spas and retailed over the counter in those tony resorts, the Jacobs brand represents a sprawling collection of hair, body and skin care products. There are 47 professional products and 70 retail items.

Her distribution target consists of a dozen or so spas plus a handful of specialty retailers, ranging from Fred Segal Essentials in Santa Monica, Calif., to Space NK in London.

Pricing is still being worked out, but Jacobs estimates that among the retail products, 7-oz. cleansers will be priced from $34 to $42 a bottle. Toners will retail for $32 to $38, moisturizers and masks over $50 a piece, eye creams from $40 to $50 and hair shampoos and body products for $20 to $40 per item.

The pricing is a little higher than Peter Thomas Roth, but within the spa realm. Jacobs said her new line is aimed at the upper tier of spas. She declined to discuss figures, but sources indicated that the new spa line could do $7 million to $10 million at retail in its first 12 months, at least 25 percent of the Roth volume, which is estimated at $28 million in retail sales.

Jacobs is chief executive officer of June Jacobs Labs and president of Peter Thomas Roth Clinical Laboratories. Headquartered in Moonachie, N.J., she works with her daughter Rochelle, who is senior vice president and manages the staff and helps her mother with product development.

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