“This Is Us” star Justin Hartley hosted a Gillette event Tuesday night at Slate NY in Manhattan where the shaving giant revealed its latest ammunition in the $3.5 billion mass shave category.The Procter & Gamble-owned brand is doubling down its efforts to maintain its competitive edge in the category where IRI data shows that its blades, cartridges and razors are the market dollar leaders. To gird against the onslaught of subscription services, private labels and competitive innovations, Gillette unleashed five new, or upgraded, products. The quintet dovetails with the company slogan “one size does not fit every man.” Hartley explained, “We’re spoiled by every single product being customized to our wants and our needs and our individual styles. And we figured, that shouldn’t stop with razors.”To illustrate the point, Hartley and men's grooming expert Adam Gallagher introduced grooming trends shown off by twins who each sported a different look. Among them were Cody and Jacob Hollister and Devin and Jason McCourty, two sets of twins currently on the New England Patriots' roster.[caption id="attachment_1202635264" align="alignnone" width="300"] Devin McCourty and Jason McCourty.[/caption]The 10 styles ranged from the “chin strap beard” look to “unkempt cool style.” The new products include Gillette 5, with five blades and a front pivot head; Sensor3, a disposable with a refreshing cooling sensation, and Gillette3, a new three blade with a 360-degree Aqua Grip for control even when wet. Two upgraded items are Fusion5 with antifriction blades and a precision trimmer along with Mach3 with blades with a coating to last 15 shaves.Following the grooming fashion show, Hartley discussed his own grooming preferences, his favorite Gillette items and his NCAA Basketball Tournament.WWD: We saw a lot of different looks tonight, what’s yours?Justin Hartley: I hadn’t shaved my face totally clean in about four or five months, so I chose the new Sensor3 Cool this morning because I have sensitive skin. It is fantastic. But I do keep a pretty clean look for the most part because that is what Kevin [his role on NBC’s 'This Is Us'] usually has. We start back up [production on the show] in July.WWD: One of the new products has a handle for control even when wet. Do you shave in the shower?J.H.: Sometimes I do and sometimes I don't. But it [the nonslip grip] is a nice thing because you don’t want it slipping out of your hands when you are shaving in the shower [chuckles].WWD: How long have you been associated with Gillette?J.H.: I’ve been involved with Gillette my whole life — my grandfather uses Gillette; my father uses Gillette, and I use Gillette. It is a personal preference. And when Gillette does something like this — introduces five different products that do something in different ways — it really impresses me. They ask men what they want, they download that information and build the razors. This is a company that’s been doing this and doing it well, but also willing to be like, OK, we’re willing to change it up and do something different.WWD: Is your NCAA bracket busted?J.H.: Totally busted. It was UMBC who beat Virginia and I had Virginia beating Duke, which is not going to happen. The good news is everyone in my groups’ is busted, too.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion