PARIS  Parfums Givenchy plans to bring sexy back to its scent portfolio by tapping Justin Timberlake to front a men’s fragrance, which will bow in fall 2008.

 

“Beyond his immense international notoriety, we chose Justin Timberlake because he’s a true trendsetter who has redefined modern elegance,” stated Alain Lorenzo, Parfums Givenchy’s president, Thursday.

 

Timberlake, a singer, producer and actor who also is involved with fashion line William Rast, joins actress Liv Tyler in Parfums Givenchy’s celebrity spokesmodel stable.

 

For more coverage, see Friday’s WWD.

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