By  on September 7, 2013

Peter Som’s California surfer girl made a trip below 14th Street. Wella’s global creative director, Eugene Souleiman created texture with an added softness by pulling the hair back into a tousled messy bun. “There’s a lot of psychedelic prints [in the collection] and there’s some interesting proportions,” said Souleiman. “I wanted the girls to have a late-Eighties kind of feel. It’s not too traditional and it brings out the imperfections.” Using Wella’s Ocean Spritz, Souleiman liberally sprayed the roots and throughout the length of the hair. Then, he blow-dried it upwards at the root in a circular motion to create volume. Souleiman pulled it back into a ponytail at the middle of the back of the head and twisted the hair and tied it into a knot. Again, he sprayed the hair with Ocean Spritz while blow-drying to create more texture. Souleiman pulled out of few pieces of hair creating a loose effect. To complete the look, he used a dime-size drop of Oil Reflections and put it on the roots of the hair for a shiny finish.

 

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