NEW YORK -- Donna Karan is about to take her beauty business across the Atlantic.
The designer, along with Stephan Weiss, her husband and partner, and business associates Frank Mori and Tomio Taki, signed an agreement Friday with Laboratoires La Prairie AG to distribute her signature fragrance, Donna Karan New York, in Europe.
La Prairie is a subsidiary of Zurich, Switzerland-based Juvena International AG, which is owned by pharmaceuticals giant Beiersdorff AG of Wiesbaden, Germany.
The Karan scent, which was launched in the U.S. in September 1992, will be introduced first in April in Switzerland. It will roll out to Germany, Austria, France, Belgium and the Netherlands in the fall and to Italy, Spain, Greece, Portugal and Denmark by the end of 1995.
In an unconnected arrangement, the fragrance will also be introduced in April in Harvey Nichols in London. It is now sold in Canada and is in very limited distribution in the Caribbean.
A five-item bath and body line, launched last September in the U.S., will bow concurrently in Europe with the fragrance.
"We're going with the same strategy we've had in the U.S.," said Jane Terker, president of the Donna Karan Beauty Co. "It will be limited distribution, with a focus on sell-through and training [of beauty advisers]."
The fragrance will be sold in prestige outlets and should be in approximately 1,200 doors by the end of the year, Terker said.
"We don't have a volume projection yet," she said Friday. "We're sitting down next week to do marketing plans. We do know we want to create a business that's in the top five women's fragrances."
Terker would not discuss specific figures, but industry sources have estimated that Karan's fragrance volume will be near $40 million at retail in the U.S. this year. The European launch will be boosted by "a significant amount of advertising and sampling," Terker said, noting a print campaign will begin in September editions of European fashion magazines.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast