MARRAKECH, Morocco — Kate Moss is lending her sense of style to her debut fragrance, dubbed Kate.
The model, along with Coty Inc., her beauty license holder, feted the launch with a sumptuous soiree in a quirky art-filled space in the medina here Thursday.
The beauty giant aims to capitalize on the wide-ranging appeal that has kept Moss the toast of the fashion set and a household name for two decades.
“[We will] tap into consumer groups that we haven’t tapped into before,” said Bernd Beetz, chief executive officer of Coty, who added the company is building its portfolio on fashion-, designer- and celebrity-oriented pillars. “[Moss] overlaps fashion and celebrity.”
Industry sources estimate the scent, which will bow in Europe and Asia starting in September, will generate $50 million at retail in its first year. Its U.S. launch is planned for spring or fall 2008. The fragrance will be sold through a network of prestige doors and drug stores with perfumery sections. Price points will range from 20 euros, or $27 at current exchange, to 45 euros, or $60, depending on product size.
The scent’s pink-tinted juice, concocted by Firmenich perfumer Nathalie Lorson, is a floral musk. Lutz Herrmann designed its glass flacon, which is topped with a vintage-style black cap. Pink outer packaging is decorated with a black rose design complete with thorns.
Moss worked with photographer Craig McDean on the ad campaign, which comprises a close-up of the model holding a black rose with a thorn brushing her lip. John Mathieson directed television spots showing Moss walking through a field of thistles, which transform into black roses.
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)
@denimdaysfestival, which initially launched in Amsterdam in 2014 and has since expanded to New York, is heading to Nashville for the very first time. The two-day festival, which will take place in November, will feature brand activations, hands-on workshops by artisans and denim mills, a vintage market, live entertainment, and local food and drinks. Get all the details on WWD.com. #wwdnews #wwdfashion
Later this month, the popular “Diana: Her Fashion Story” exhibit will be reopening. @historicroyalpalaces, the charity that manages @kensingtonroyal, has been working towards adding new, never-before-seen garments to the exhibit, including this dress created by Gianni Versace for a fund-raising dinner at the Museum of Natural History in Chicago. The exhibit will reopen on April 26 at Kensington Palace @wwdfashion
“Our family has always been engaged and interested in the world around us. [My brothers and I] were always encouraged to have our own opinion at a young age, which is not always something a child is asked — especially to have an opinion with reasoning behind it,” said @yarashahidi on becoming an activist. We caught up with the 18 year old last week, where she talked about her road to acting, how “Black-ish” led her to start conversations about identity and more. Head to WWD.com to read what she had to say #wwdeye (📷: @chelsealaurenla)