By  on August 10, 2007

Keisha Nash-Whitaker, wife of Oscar-winning actor Forest Whitaker, is joining forces with celebrity makeup artist AJ Crimson this fall to launch a line of lip glosses under the brand name Kissable Couture.

Launching in September, Kissable Couture's First Kiss collection will contain six shades of lip gloss. Designed for all skin tones, the shades will range in color from light peach to burgundy wine and retail for $25 each.

As a former model who appeared in publications such as Glamour, Lucky, In Style and Vanity Fair, and a self-proclaimed "lip gloss junkie," Nash-Whitaker had always wanted to get into the beauty business. Following a successful modeling career, which she started more than 15 years ago, she said she saw moving into the beauty industry as a natural progression and claimed she even declined several opportunities to launch her own clothing line.

"Before and after modeling, beauty was all around me, and it became part of who I am," said Nash-Whitaker. "Although lipstick is making a comeback, so many people rely on lip gloss because it's so effortless."

While developing the items, Crimson wanted to be sure the glosses were made from buildable pigment to achieve a sheer look or more intense color, depending on the look consumers want.

As a playful touch, Nash-Whitaker decided to name each of the glosses in the First Kiss collection after boys.

"They're not all boys that I've kissed," said Nash-Whitaker, who added that her husband, Forest, even has a gloss featured in the collection. "That's my favorite color, and the deepest color we have."

Industry sources estimate that Kissable Couture's First Kiss collection could bring in about $1 million in first-year retail sales, dependent on the distribution the company is working to secure. Nash-Whitaker and Crimson will enter Henri Bendel and hope to add high-end boutiques in cities such as New York, Los Angeles and Houston. The company also will sell the line on In the spring, the company plans to expand its lip assortment with a collection of liquid lipsticks, followed by lip plumpers and nonmedicated lip treatments.

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