NEW YORK — You could call Kevin Mancuso the hair apparent.
Kiehl’s Since 1851 has signed the noted editorial hairstylist to a consultancy gig, helping to create and refine the brand’s new Stylist Series of hair products.
The new line, expected to hit stores in late June, will comprise nine technologically advanced styling products. Pricing, which has not yet been finalized, will be in the $10-to-$20 range.
And the development process is already on its way with some unusual test subjects: Hollywood A-listers such as Renée Zellweger, Naomi Watts, Britney Spears and Evan Rachel Wood. Mancuso, who helped staff the brand’s celebrity suite at the Sundance Film Festival and who is also prepping for Oscar night, sought feedback from stars on several of the products while in Utah. The results? Favorable. “Everyone’s loved them — and I basically saw all hair textures at Sundance,” said Mancuso, taking a break from a shoot Thursday.
Mancuso said that he’s been a longtime fan of the brand’s cult favorite Silk Groom, which he uses in multiple ways — to emphasize curls, slick back short hair and create tousled looks. “The quality’s amazing on all of their products,” he said, adding that he’s worked with the brand “informally” over the past 10 years. “It’s been amazing to work on this line. It’s going to do well because it’s not just a set of products that everyone has — the formulations are unique. Take the straightening gel. These types of products can be hard to use, but the Kiehl’s version is more of a cream, and it’s not too light or too heavy.”
Other favorites include the wax and hair gel in the line: “The wax doesn’t have the heavy, greasy texture that a lot of other waxes do,” he said. “It can even be used on fine hair without weighing it down too much. And the hair gel’s texture is so good that after you put it in your hair, you can run your hands through it without getting a handful of goo.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia