Kohler wants to get in on the augmented reality action.The Wisconsin-based company, perhaps best known for manufacturing kitchen and bath fixtures, is working on the launch of mirrors that will serve as platforms for augmented reality technologies, WWD has learned.A spokeswoman for the company told WWD that Kohler is currently working with technology companies to integrate augmented reality into future products. “We know a lot of beauty companies are looking into these augmented reality technologies,” said Betsy Froelich, who works in marketing and brand management for Kohler. “We would want our product to support those different programs…by being able to connect to the Internet and have the visuals come to the screen, and we would provide the platform.”Froelich noted that the mirror products could host technology built by beauty and healthcare companies. “The discussion for us is, ‘How can we provide the platforms for [this technology] to take place…whether it’s a healthcare company or a beauty company helping with how you look and feel with your products, we would be that hub [for the different technologies]. Froelich could not comment on a definitive timeline for the launch of these products but noted that this is a first step into the technology category for Kohler.Kohler also seems to be taking steps toward the beauty category. During New York Fashion Week, the company sponsored the hair and makeup tests at the Son Jung Wan show, using one of its Verdera “true light” mirrors, which replicates different kinds of lighting environments. The mirrors launched earlier this year in Asia and are becoming available in the U.S. now.Speaking at the WWD Digital Beauty Summit earlier this month, Dr. Parham Aarabi, ceo and founder of ModiFace, an augmented reality technology company, noted that the future of the high-tech trend will be a combination of augmented reality and artificial intelligence — so, not only mirroring a person's image, but telling that person information about themselves or a look they're trying on. "You can have a much more realistic experience and offer much more personalized recommendations."
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim