Kohler's True Light mirror backstage at New York Fashion Week.
Kohler wants to get in on the augmented reality action.The Wisconsin-based company, perhaps best known for manufacturing kitchen and bath fixtures, is working on the launch of mirrors that will serve as platforms for augmented reality technologies, WWD has learned.A spokeswoman for the company told WWD that Kohler is currently working with technology companies to integrate augmented reality into future products. “We know a lot of beauty companies are looking into these augmented reality technologies,” said Betsy Froelich, who works in marketing and brand management for Kohler. “We would want our product to support those different programs…by being able to connect to the Internet and have the visuals come to the screen, and we would provide the platform.”Froelich noted that the mirror products could host technology built by beauty and healthcare companies. “The discussion for us is, ‘How can we provide the platforms for [this technology] to take place…whether it’s a healthcare company or a beauty company helping with how you look and feel with your products, we would be that hub [for the different technologies]. Froelich could not comment on a definitive timeline for the launch of these products but noted that this is a first step into the technology category for Kohler.Kohler also seems to be taking steps toward the beauty category. During New York Fashion Week, the company sponsored the hair and makeup tests at the Son Jung Wan show, using one of its Verdera “true light” mirrors, which replicates different kinds of lighting environments. The mirrors launched earlier this year in Asia and are becoming available in the U.S. now.Speaking at the WWD Digital Beauty Summit earlier this month, Dr. Parham Aarabi, ceo and founder of ModiFace, an augmented reality technology company, noted that the future of the high-tech trend will be a combination of augmented reality and artificial intelligence — so, not only mirroring a person's image, but telling that person information about themselves or a look they're trying on. "You can have a much more realistic experience and offer much more personalized recommendations."
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)