Kohler wants to get in on the augmented reality action.The Wisconsin-based company, perhaps best known for manufacturing kitchen and bath fixtures, is working on the launch of mirrors that will serve as platforms for augmented reality technologies, WWD has learned.A spokeswoman for the company told WWD that Kohler is currently working with technology companies to integrate augmented reality into future products. “We know a lot of beauty companies are looking into these augmented reality technologies,” said Betsy Froelich, who works in marketing and brand management for Kohler. “We would want our product to support those different programs…by being able to connect to the Internet and have the visuals come to the screen, and we would provide the platform.”Froelich noted that the mirror products could host technology built by beauty and healthcare companies. “The discussion for us is, ‘How can we provide the platforms for [this technology] to take place…whether it’s a healthcare company or a beauty company helping with how you look and feel with your products, we would be that hub [for the different technologies]. Froelich could not comment on a definitive timeline for the launch of these products but noted that this is a first step into the technology category for Kohler.Kohler also seems to be taking steps toward the beauty category. During New York Fashion Week, the company sponsored the hair and makeup tests at the Son Jung Wan show, using one of its Verdera “true light” mirrors, which replicates different kinds of lighting environments. The mirrors launched earlier this year in Asia and are becoming available in the U.S. now.Speaking at the WWD Digital Beauty Summit earlier this month, Dr. Parham Aarabi, ceo and founder of ModiFace, an augmented reality technology company, noted that the future of the high-tech trend will be a combination of augmented reality and artificial intelligence — so, not only mirroring a person's image, but telling that person information about themselves or a look they're trying on. "You can have a much more realistic experience and offer much more personalized recommendations."
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion