The Susan G. Komen for the Cure Foundation, which has raised and invested $1.5 billion in fighting breast cancer since 1982, has taken its crusade into new territory — the fragrance bar.
As a pioneer in cause related marketing, the Komen foundation has orchestrated its first product, a women’s fragrance, as a fund-raising vehicle. Appropriately, the scent is called Promise Me, which also is the title of the book written by Nancy Brinker, founder of the organization and sister to the late Susan Komen. The title alludes to Brinker’s promise to her dying sister to launch a mission to end the pain and suffering of breast cancer.
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