By  on May 16, 2018

Kylie Jenner is bringing her namesake cosmetics line to San Francisco.The 20-year-old reality TV star turned beauty mogul is hosting a Kylie Cosmetics pop-up shop in San Francisco starting this Friday. The shop will include an assortment of makeup previously sold out on the brand’s e-commerce site, limited-edition collections, like the Kris x Kylie Collection, Kourt x Kylie Collection and The Weather Collection, and merchandise and exclusives from The Kylie Shop, including apparel, phone cases and jewelry.“I have such loyal customers and people who are genuinely fans of my makeup and me, and Kylie Cosmetics just keeps growing,” Jenner said in an interview with WWD earlier this month. “I hope to be worldwide and open my own store one day.”This is the brand’s third pop-up shop to date. In December 2016, Jenner hosted her first pop-up at the Westfield Topanga Mall in Canoga Park, Calif. with a wall dedicated to her colorful assortment of Lip Kits as well as merchandise from The Kylie Shop. She then held a similar pop-up in New York’s SoHo neighborhood the following February.Jenner also inked her first retail partnership last November with Topshop, where a five-week pop-up shop featuring her Lip Kits was held at doors in Los Angeles, Atlanta, Las Vegas, Miami, Chicago and New York.Last August, WWD reported Kylie Cosmetics had earned $420 million in retail sales in its first 18 months in business. It is estimated the company will hit $1 billion in sales by 2022.While Jenner has alluded to opening a permanent store for Kylie Cosmetics, no plans have been announced just yet.The San Francisco pop-up will be located at 21 Grant Avenue.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus