Much like the designer of the line, the L.A.M.B. models got an edgy look for the runway show, held Thursday.
“Gwen’s inspiration was multiethnic — her collection this season includes Scottish, African and Japanese prints — and we wanted to express that in the hair,” said Danilo, who coiffed the models at the show.
First, he added hair extensions to any short-haired girls, then applied L’Oréal Professionnel Serie Expert Density Spray to the hair. Next, he blew the hair dry for added texture and separated it into three sections, braiding each one. Each model got a slightly different braid placement — “We’re doing many different tribes, not just one,” said Danilo — and each braid was looped through itself, making the look slightly messy and “cool with a hint of androgynous,” said Danilo. Hair was finished with L’Oréal Texture Expert Infinium Spray for strong hold.
Charlotte Willer, doing the makeup for Maybelline, went for a “glam, tribal, punk” look.
Using a Maybelline eye quad in gold, she applied the shadow all over the eye, from lid to brow bone — winging it out slightly at the corners of the eye. False eyelashes were added and coated with plenty of black mascara, while black kohl was applied under the eye and winged out slightly. Lips were finished with Maybelline Shine Sensational lip gloss in Tempting Toffee, while cheeks got a hit of mineral-based blush.