NEW YORK -- L'Occitane's new anti-aging facial skin care line is seeking the foundation of youth in an appropriately named plant: Immortelle.
The yellow flower, which grows wild in the sandy soil of the Mediterranean coast, produces an essential oil that is said to stimulate blood and lymphatic circulation, provide optimal delivery of nutrients to cells and encourage cellular renewal.
"For all these reasons, we believe it is the perfect oil for L'Occitane's first venture into facial skin care," said Yves Millou, L'Occitane's chief chemist. "While Immortelle is largely unknown, it has exceptional properties. For instance, the main component in the flower, neryl acetate, is present in very high levels; on average, 40 to 70 percent. Neryl acetate is what gives the oil its benefits, such as anti-free-radical action." To boost the effectiveness further, the L'Occitane team has incorporated the oil into microcapsules, which allow for the release of the oils over a 24-hour period.
The line includes nine products; seven will launch in the U.S. in March and the other two in May. The March launches are Elixir, a dry oil designed to improve skin texture, 1 ounce for $38; Essential Lotion, a light moisturizer, 1 ounce for $32; Precious Cream, a moisturizer for drier skin, 1.7 ounces for $35; Eye Balm, an eye-area moisturizer, 0.5 ounces for $24; Dermatological Soap, a pH neutral soap, 3.5 ounces for $10; Foaming Milk, a cleansing foam, 6.8 ounces for $22, and Essential Water-Face, an alcohol-free toner, 6.8 ounces for $20. The May launches are Protective Lotion SPF 15, a daytime skin protector, $34 for 1 ounce, and Essential Water-Body, a moisturizing body treatment, $30 for 6.8 ounces. All products are packaged in cobalt blue.
"The line is designed to accommodate all skin types and has both preventative and restorative properties," said founder Olivier Baussan. "For these reasons, it is suitable for a wide range of skin types."
Delphine Hibon, who joined L'Occitane in December as managing director, noted that the line will be available in about 62 doors in the U.S. L'Occitane plans to open 25 doors in the U.S. in the next 12 months, and will launch an e-commerce site in March. The company now has wholesale distribution in 47 countries and has 275 L'Occitane stores in 15 countries.Hibon hopes to build the line's sales through point-of-purchase promotion; no national advertising is currently planned.
While none of the executives would comment on the line's sales projections, industry sources estimated that it could do about $2 million at retail in its first year in the U.S.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews