PARIS -- L'Oreal is stepping up its presence in designer hair care, one of the fastest-growing sectors of the European market.
On March 21, the company will launch its Jean Louis David line in 4,000 French hypermarket and supermarket doors.
David, who has a salon network of more than 600 franchises worldwide, is considered one of the best-known names among hairstylists and, therefore, a good bet for a line, said Alain Ducasse, managing director of L'Oreal's Gemey division, which is handling David.
He added that Gemey hoped to sell more than 10 million units, representing 5 percent of the total French market, or $35 million (205 million francs) in 1994. He added that David might eventually be rolled out elsewhere.
The line -- which includes 16 shampoo, conditioner and styling items -- is a reworked version of an earlier product range developed for French perfumeries and department stores in 1991.
"It wasn't successful because no one in France buys hair care in selective distribution," Ducasse said.
David, who spoke at a presentation last week in Paris, cited two important innovations in the range.
First are the 3-in-1 shampoos, in which Gemey researchers claim they have gotten rid of the residue that is a common problem of combination shampoos and conditioners.
Second are the two modeleur setting products, which the company claims allow users to create more complicated hairdos than they can with other gels or mousses.
The shampoos and rinses are priced at $2.80 (16.50 francs), the deep conditioning product is $3.05 (18 francs) and the modeleurs, mousses and sprays are $4.41 (26 francs). The average retail price for shampoo in hypermarkets is $2 (12 francs).
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast