NEW YORK — La Prairie is offering another serving of caviar this fall.
Skin Caviar Intensive Ampoule Treatment, a two-step, six-week treatment program said to energize and increase the skin’s firmness and brightness, is the sixth installment in the company’s Caviar line and will be launched in the U.S. in September and worldwide in January.
The treatment, which retails for $500, consists of two ingredients: Lyophilized Substance, a solid form of lyophilisate material that is said to preserve the skin’s moisture barrier, and Nanoemulsion, a fine solvent which is said to speed up the delivery of ingredients to the skin.
Both are housed in separate containers — the Lyophilized Substance in an airtight glass vial, and the Nanoemulsion in a blue plastic bottle. The solution is created by screwing the blue bottle into the glass vial, squeezing the blue bottle’s solvent into the glass vial and shaking the connected bottles to mix the two ingredients. The substance must then be transported back into the blue bottle in order to be applied to the skin. Once mixed, the treatment is only effective for one week.
Six weeks’ worth of ampoules are included in each treatment program and, according to Lynne Florio, president of La Prairie, the most dramatic results are achieved by following the full six-week program. While line fillers and diffusers work cosmetically for an instant wrinkle-diminishing effect, Florio said that it takes the full six weeks for lightening agents to be effective and for wrinkles to really improve.
In addition, Florio believes that isolating the ingredients into two separate parts enhances the product’s performance. “The product performance is enhanced by a greater stability, because the ingredients are protected in their natural state before they’re activated,” she said.
The treatment also contains skin caviar extracts, which are said to speed up the natural production of collagen, and pure vitamin C, said to minimize the appearance of age spots and improve elasticity and firmness. Also included is Cellular Complex, a patented ingredient said to stimulate the skin’s natural repair process. Additional ingredients include colhibin, which, according to the company, helps preserve the skin’s moisture barrier; a plant extract-based whitening complex, which is said to minimize the appearance of age spots and even out the skin tone, and superoxide dismutase, an antioxidant enzyme.Industry sources estimate that the treatment could do up to $7 million in first-year sales.
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