PARIS — Lalique Parfums once again turned to the creations of founder René Lalique for its latest women's scent, called Amethyst.
The fragrance adds a new olfactive dimension to Lalique's fragrance portfolio.
"We were missing a fruity scent," said Dominique Daviaud, Lalique Parfums' managing director.
The juice, blended by Firmenich's Nathalie Lorson, contains top notes of blackberry, black currant and raspberry. Mid notes include lily ylang, rose and peony. Notes of musk, wood and vanilla form its base.
The name Amethyst recalls the precious stone Lalique often worked with during his spell as a jeweler from 1910 to 1920.
The bottle's design hearkens back to a flacon Lalique created in the Twenties — a round bottle contrasted with a thorny exterior. Sampling will include miniatures and vials.
Amethyst will launch at the end of September in Europe and the Middle East. The U.S. will get the scent in spring 2008.
While Lalique executives would not discuss sales projections, industry sources estimate Amethyst will ring up wholesale sales of $27 million in its first year.
Amethyst will be available in a 50-ml. eau de parfum spray for 52 euros, or $71 at current exchange, and a 100-ml. version for 72 euros, or $98. A limited edition, numbered crystal blackberry bush-shaped flacon in a suede box adorned with a blackberry motif is to retail for 550 euros, or $752. Prices are for France.
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