PARIS — Lancaster has women aged 50-plus in mind with its new skin care line, called Differently Nutri-Dermo Skin.
"These women are at harmony with themselves," said Karen Pouey, international marketing vice president for Lancaster. "Their attitude toward treatment and care is changing, it's more holistic."
Pouey said that when Lancaster spoke with women of that age group, it became evident they weren't totally satisfied with skin care products on the market. Pouey explained that for its new line, Lancaster focused on these women's main concerns, including skin density and radiance. It was inspired by the nutritional supplements many of these women take.
"We decided to gather the know-how of a nutritionist and dermatologist in a jar," said Pouey.
Differently's patent-pending Skin Complement Nutrifying Complex includes encapsulated trace elements, vitamins, plus omega 3 and 6 for smooth diffusion into skin, she explained. There's also patent-pending Skin Volume complex with encapsulated hyaluronic acid and a collagen stimulator, which combined are meant to help fight against skin slackening and add "bounce."
"The skin looks healthier and recovers radiance, so all of a woman's concerns are addressed," said Pouey.
As reported, Oscar-winning actress Kim Basinger is the face of the new Lancaster skin care line, whose print advertising was shot by Mikael Jansson and art directed by Olivier Van Doorne.
"We wanted a new muse for the brand," said Pouey, who explained Basinger fit the bill, as she is part of the target demographic, at 53, well-known, feminine, charismatic and beautiful.
Differently is currently being introduced in Europe, where the rollout is to continue through next month.
Lancaster executives would not discuss numbers, but industry sources estimate the line will ring up $15 million in wholesale revenues during its first year.
The collection includes a 50-ml. day cream and a 50-ml. "rich" day cream, each for 87 euros, or $122 at current exchange, plus a 50-ml. night cream for 90 euros, or $126. The products come with a 3-ml. antidark spot serum. There's also the 15-ml. Energy Flash Skincare brush, created to deliver product to specific areas, for 45 euros, or $63, and a 4-gram lip plumper for 30 euros, or $42. Prices are for France.Differently is Lancaster's first skin care introduction for women over 50. Its Suractif and Wrinkle Lab lines are skewed toward the 40-year-old set, while its Ultimate collection does not target a specific age group.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast