Lancôme has added an up-and-comer to its stable of spokesmodels: Arlenis Sosa, a 19-year-old former student discovered in her home country of the Dominican Republic this past April.
“Arlenis possesses beauty, intelligence, charm and compassion,” said Odile Roujol, president of Lancôme. “All of our brand ambassadors share these attributes, so we knew she would be a wonderful addition. We are very proud to welcome her to the Lancôme family.”
Sosa was discovered on her way to a college class by a designer, who sent a shot of her to Marilyn Agency’s Peter Cedeño. She arrived in the U.S. this spring, signed with the Marilyn Agency and for a first assignment joined top models of color — including Iman, Veronica Webb, Alek Wek and Chanel Iman — in posing for the now-famous Italian Vogue “A Black Issue.” She has also worked with Mario Testino, Steven Meisel and Greg Kadel, and has appeared in American Vogue and Harper’s Bazaar and was featured in a major story in the July 2008 issue of American Vogue called “Is Fashion Racist?” by Vicki Woods.
“I’m so blessed to be given this opportunity,” said Sosa, quite earnestly, during an interview at Lancôme’s Manhattan offices. “One minute I am walking down the street in the Dominican Republic and the next minute I am coming to the U.S. for the first time and working with famous models like Liya Kebede and Chanel Iman and photographers like Steven Meisel, and appearing in ads for a major company like Lancôme. It’s really unbelievable.”
Sosa’s first ads for Lancôme have been shot in New York by Dusan Reljin; they will break in 2009, although a firm run date has not yet been set. Lancôme declined to comment on the length of her contract or her compensation, but did say that Sosa will be featured in ads for multiple beauty categories.
Sosa will walk in her first runway shows this season at New York Fashion Week, which begins today. She is confirmed for a number of shows, including Oscar de la Renta (“He is like a king in the Dominican Republic!” said Sosa of her countryman), Carolina Herrera and Narciso Rodriguez. “My mom is coming to see me in the shows,” said Sosa, noting that the fashion week jaunt will be her mother’s first trip outside of the Dominican Republic. “Everyone’s so happy and excited!”
Sosa joins brand pitchers Anne Hathaway, Kate Winslet, Clive Owen, Juliette Binoche, Daria Werbowy, Elettra Rossellini Wiedemann, Selena Breed and Inés Sastre at Lancôme.
Speaking of her Italian Vogue job, Sosa said she was somewhat starstruck upon arriving at the set. “I was seeing my idols, like Iman, Alek Wek and Veronica Webb — the women who broke barriers and opened the door for me. They were all so friendly and treated me like their friend.” Another starstruck moment came as Sosa watched fellow spokesmodel Winslet’s commercial for Lancôme’s Trésor fragrance. “She has such a confidence,” said Sosa. “I hope to be that confident.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)