SAN FRANCISCO -- Lancome officials are expecting strong results from their new cosmetics and skin care studio at Macy's here, especially after seeing the new year's first sales returns.Neither the company nor store executives would divulge specific figures, but sources project that the studio, called L'Atelier Lancome, could ring up retail sales of as much as $1.5 million in 1994.According to sources, sales of Lancome products at Macy's Union Square flagship for the first two weeks of January were more than 20 percent ahead.December sales of Lancome at the store totaled nearly $500,000, noted sources, who attributed one-third of that figure to business in L'Atelier."That's significant," said Lynne Greene, Lancome's senior vice president of sales. "It is above our projections. At the same time, we're continuing to experiment with programs that will help build customer loyalty."Tim Adams, Macy's president of merchandising for cosmetics, said the projections are "aggressive" but achievable.The 1,500-square-foot studio, which features three makeup vanities stocked with the company's entire line, was launched Dec. 14, with spokeswoman Isabella Rossellini participating.It is the third installation of its kind in the country. The first was opened in July 1992 at Macy's Herald Square in New York. Last March, a second opened at the Bon Marche in Seattle's South Center Mall.Plans are moving ahead for installation of a L'Atelier at Bullocks in Costa Mesa's South Coast Plaza this spring, Greene said. Pierre Rogers, Lancome president, hinted that he was also considering one for Macy's at Valley Fair Shopping Center in San Jose, Calif.
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)