Lancome Taps Serge Jureidini for U.S. President Post…

Serge Jureidini has been named president of Lancôme in the U.S.

Serge Jureidini has been named president of Lancôme in the U.S.

Jureidini, currently president of the designer fragrance division of Lancôme U.S. parent L’Oréal USA, will assume his new post on May 1 and will report to Valerie Chapoulaud, president of the Luxury Products Division of L’Oréal USA. Jureidini will replace Eric Lauzat in the Lancôme role. Lauzat, who had held the post since May 2005, will move on to a new assignment that will be announced shortly, according to a Lancôme spokeswoman.

“Eric’s strategic business acumen, coupled with his commitment and determination, enabled him to lead the Lancôme team in successfully maintaining the brand’s positioning, improving its image at retail and gaining momentum in closing the gap in ranking with our competitors,” stated Chapoulaud. “He leaves Serge with a strong and talented management committee supported by a passionate and dedicated team.”

Jureidini joined the L’Oréal Group in 1992 as a sales manager for the Luxury Products Division. In 1995, he became account manager for Lancôme’s North American travel retail business. In 1997, he was appointed as general manager for the Travel Retail Division in Asia. He was named general manager for Giorgio Armani in the U.S. in 2000 and was promoted to his current role as president of the designer fragrance division in 2006.

“Serge’s demonstrated entrepreneurship, passion and drive will be outstanding assets to the Lancôme team,” stated Chapoulaud, adding that Jureidini has quarterbacked a number of successful L’Oréal launches in the U.S., including Giorgio Armani’s color cosmetics line, Flowerbomb by Viktor & Rolf and Diesel fragrances.

Leslie Marino, currently senior vice president of sales for the designer fragrances division, will replace Jureidini in the role he is exiting. Marino’s title will be general manager of the designer fragrances division, and she will report to Chapoulaud.

Marino joined L’Oréal USA in 1990 as an account executive and held a series of increasingly senior management assignments — including director of sales administration, regional sales manager and field sales vice president — before assuming her current role.

“Leslie is a highly respected executive within the L’Oréal Group whose leadership, drive and business sensibility make her an excellent choice for this role,” stated Chapoulaud. “Given the close business partnership and alignment between Serge and Leslie, I am confident that the exceptional spirit and successful business results within the designer fragrances division will continue under Leslie’s leadership.”

This story first appeared in the April 14, 2008 issue of WWD.  Subscribe Today.

The top leadership at Lancôme in the U.S. has changed several times in the last few years. Lauzat had assumed the Lancôme USA president title from Edgar Huber, who was promoted last August to a senior position in charge of business development in the Luxury Products Division of L’Oréal SA in Paris, reporting to Marc Menesguen, president. Huber had been president of Lancôme in the U.S. and president of the Luxury Products Division of L’Oréal USA since 2003, working with Odile Roujol, now managing director of Lancôme International, and Dalia Chammas, general manager and senior vice president of sales for the Lancôme brand in the U.S.

While the company declined to comment on the size of Lancôme and the designer fragrance division, noting that it does not break out individual business units in its filings, industry sources estimated that Lancôme does upward of $950 million in retail sales yearly in the U.S., and that the designer fragrance division does upward of $500 million yearly in U.S. retail sales.

— Julie Naughton

Coty, Gemini in Distribution Deal

Coty Inc. has signed Gemini Cosmetics Inc. to distribute selected prestige brands within the Coty Beauty product portfolio in the U.S. market.

Starting in July, Gemini will assume responsibility for the Nautica Voyage and My Voyage, Baby Phat Fabulosity, Kate Moss and David and Victoria Beckham fragrance businesses in department and specialty store doors, the firms announced Friday. The Beckham’s scents are slated to be launched in the U.S. in September.

Many of the 27-plus — primarily fragrance — Coty Beauty brands are carried in wide distribution, including the U.S. mass market. By comparison, some 21 Coty Prestige fragrance brands are carried in prestige distribution.

George Cleary, president of Coty Beauty U.S., said Friday the Gemini deal was part of Coty’s “focus on trying to find ways to grow and strengthen its brands in the prestige marketplace. The partnership will allow for more focus in-store with our brands that will hopefully lead to some strong growth.”

The Coty Beauty business includes recent beauty deals with Halle Berry and Playboy, and existing businesses like Adidas, Shania Twain and Rimmel color cosmetics. Additionally, Coty acquired Del Laboratories on Dec. 31 and that business is part of Coty Beauty. The company also distributes Puig Fashion and Beauty SA brands like Nina Ricci, Carolina Herrera, Prada, Paco Rabanne and Comme des Garçons in the U.S. and Canada.

Coty stated that its annual revenues are about $3.5 billion, and has said about 40 percent of total revenues are generated by its U.S. operations. Gemini handles the Izod and Tommy Bahama fragrance businesses, as well as Le Couvent des Minimes, which is part of L’Occitane.

— Matthew W. Evans

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