By  on July 29, 2005

NEW YORK — Longtime Estée Lauder executive Peter Lichtenthal has been named global general manager of MAC Cosmetics, a new position in which he will focus on day-to-day operations.

MAC Cosmetics is said to have generated upward of $500 million in retail sales last year. The brand is best-known for color cosmetics and for its support of the professional makeup artist community.

"He is an intuitive leader and creative guy who I feel has the intellect and the sensitivity to help MAC continue its great trajectory," John Demsey, global president of both the MAC and Estée Lauder brands, said in an interview. "The MAC business is strong and dynamic and continues to grow. Peter is the perfect choice to help keep that growth going."

The appointment is effective Aug. 15. An announcement could be made today by the brand's parent, the Estée Lauder Cos.

Lichtenthal, 48, will report to Demsey. He joined the company in 1989 and was most recently senior vice president of global marketing for the Estée Lauder brand, a post he has held since 2001. He also served as executive director of U.S. skin care marketing for the Lauder brand, vice president of U.S. fragrance marketing for the brand and vice president/general manager of Estée Lauder International.

"MAC is one of the hottest brands in the marketplace, with a dynamic, talented and vibrant team," Lichtenthal said in an interview. "This job is a professional dream come true.

"MAC is practically a force of nature in our industry," he said. "I'm looking forward to immersing myself in the MAC culture from the inside, and want to emphasize that all of what has made MAC great — the links with fashion and entertainment and with our consumers, all that has built the brand — will continue."

When the Estée Lauder brand was restructured in March, the parent company's chief operating officer, Dan Brestle, said, "Peter Lichtenthal has led the global marketing effort for the brand for four years and has been a driving force in the brand for the past 16 years."

At that time, Demsey pointed out that Lichtenthal was the Lauder brand's first global marketing director and launched its first global fragrance hit, Pleasures, then followed up with Beyond Paradise, which was also very successful.

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