By  on June 14, 2017
The crowd waiting for Kendall Jenner at Selfridges in London

The Estée Edit didn't make the cut.

The line was developed by the Estée Lauder Cos. Inc. specifically for Sephora in 2016 and heralded as a way for the company to reach Millennials who shop with multifunctional skin-care and makeup products made specifically for them. Lauder hired Kendall Jenner and beauty blogger Irene Kim to give input, and industry sources once projected the line could do $60 million in year-one sales.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus