CANNES, France — As in numerous local markets, newness remains a key growth driver in travel retail.
Among products and upcoming projects showcased at the TFWA exhibition were:
Beaute Prestige International: Product extensions for Jean Paul Gaultier’s Le Male line of beauty products for men, including a mascara and a self-tanner. Also under the Gaultier moniker will be limited editions of the designer’s women’s fragrance, Classique. One includes a perfume extract clad in a hand-tailored corset that reportedly takes 15 hours to concoct.
Clarins: Three fragrances are in the works, including one each for the Clarins and Thierry Mugler brands, plus a debut scent for Stella Cadente.
Cosmopolitan Cosmetics: Escada Rockin’ Rio, a limited-edition fashion fragrance, will be launched in February. A new Escada women’s fragrance is planned for the second half of 2005. Anna Sui Secret Wish is scheduled for a worldwide launch in May, and a men’s scent for Dunhill will come out in the first half of 2005.
Estée Lauder Cos.: While showing off the new Be Delicious initiative at a cocktail party here, the brand also unveiled the scent’s male counterpart, which will launch next year. And on the flanker front, in addition to its Lauder Pleasures Exotic scent, Clinique will bow Happy to Be, a new flanker for its Happy franchise, worldwide this spring. Lauder also will roll out a summer initiative for its Aramis Life brand.
Euroitalia: I Love Love, the new Moschino Cheap & Chic scent targeting women ages 25 to 35, will be out for Valentine’s Day in Europe and in the U.S. later.
Guerlain: In 2005, Guerlain will focus heavily on color cosmetics and plans to unveil a 30 stockkeeping-unit lipstick line, Kiss Kiss, worldwide next September. A new travel retail scent, Love Is All, is expected for February, and an eau de toilette for L’Instant de Guerlain is planned, among other projects.
Inter Parfums: A Lanvin men’s fragrance is set to launch by yearend 2005, with a women’s scent set to roll out six months later, and a Celine masterbrand is scheduled for spring, said Philippe Benacin, ceo of Inter Parfums S.A.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"