Little Barn Apothecary + Co. is about to get a lot bigger.The Atlanta-based natural beauty retailer is expanding its bricks-and-mortar presence to New York this year and Nashville in 2018, with plans to enter Chicago and Los Angeles slated for 2019. The driving force behind the retailer’s expansion is to increase the reach of its own brand, Little Barn Apothecary.“We really want to hit key markets that we feel have a strong investment already in natural beauty and a holistic wellness lifestyle,” said Brad Scoggins, cofounder of The Little Barn Apothecary + Co. “In terms of a strategic plan, it’s really just to get in there and mix up what’s already happening in natural beauty.”Little Barn Apothecary + Co.’s two locations in Atlanta and Chattahoochee Hills, Ga., which opened August 2016 and March 2017 respectively by Scoggins and cofounder Joshua Morgan, carry an assortment of natural beauty and home items from brands like Goop, Moon Juice, Kosås and Drunk Elephant, among others. While the retailer will continue to carry these brands, the new storefronts will be devoted to showcasing the Little Barn Apothecary line.“With Little Barn Apothecary, we have full-on accessibility where natural beauty is no longer daunting,” Scoggins continued, stating the lower price point (products range from $9 to $78) and increasing distribution (the brand is in roughly 1,000 doors nationwide at Dillard’s and independent boutiques) can attract consumers who are unfamiliar with natural beauty.Little Barn Apothecary currently has 37 stockkeeping units in its product lineup, including its best-selling Charcoal + Aloe Face Cleanser and Coffee + Mint Body Scrub, and will be using the New York and Nashville stores as test markets for new products, like a supplements line that is launching in late 2018.Even though the brand ships internationally and has steady sales on its e-commerce site, it’s important for Scoggins and Morgan to have a bricks-and-mortar presence to give customers a physical experience and to share their brand philosophy.“There’s definitely a trend that people aren’t shopping [in store] as frequently, but what we’re doing in our stores is creating a whole experience where we invite customers to come in, slow down and take a moment to learn about our products,” Scoggins said. “Now it’s more commonplace for people to have natural and indie brands in their vanities. We want to show that [natural beauty] isn’t a trend, it’s something that will forever be around.”Little Barn Apothecary + Co. will first open a pop-up shop in New York’s East Village neighborhood from October to December. The brand is currently in talks to extend the pop-up into a permanent space for next year. The retailer will then open its store in Nashville’s Wedgewood-Houston neighborhood in spring of 2018.According to the brand, Little Barn Apothecary will earn an estimated $1.7 million in 2017. The brand projects that its sales will increase to $5 million after the bricks-and-mortar expansions in 2018.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.