Tina Hedges had her light-bulb moment during a shopping trip in New York’s Chelsea Market. Eyeing the jugs of oil and vinegar on tap at The Filling Station, Hedges, a beauty industry veteran who cut her teeth at L’Oréal and The Estée Lauder Cos. Inc., thought to herself, “Why can’t women experience beauty the way they experience food?”Thus was born Loli Beauty — the online, direct-to-consumer beauty brand that allows customers to customize their own clean beauty products across the skin, hair and body categories. Loli stands for Living Organic Loving Ingredients.Hedges, who is Loli’s founder and chief executive officer, officially launched the brand this month, after testing the model for more than a year and closing its Seed round of funding earlier this summer.The Loli process works like this: Customers select one of three categories — hydrate, cleanse or treat. From there, they can choose an all-natural base formula, such as blue cornflower water for cleansing or matcha coconut paste for treating acne. Depending on what base a customer has chosen, a list of mix-ins is available, also all-natural ingredients — from royal manuka honey for revitalizing and aloe juice for calming. Customers are sent products separately, with instructions for blending themselves. The total assortment includes 10 pre-blended, ready-to-use bases and 20 mix-in ingredients. Prices range from $38 to $78 for a base and $8 to $58 for a mix-in — ingredients can be purchased separately as well.Hedges is committed to making the brand as natural and sustainable as possible — all ingredients are food-grade, vegan, gluten-free, non-GMO, cruelty-free, fair trade and organic. Ingredients and bases are packaged in food-grade glass containers.She views Loli as a brand sitting at the intersection of four major beauty trends — organic, direct-to-consumer, personalization and experiential retail. Though there are no plans for a brick-and-mortar store just yet, Hedges said the concept translates perfect — during her test-launch last year, she watched scores of customers line up to create their own beauty products at a Loli Beauty pop-up inside the Urban Outfitters in Herald Square.“The head of events and retail said this was the first time ever in the history of the store that sales associates clocked out and stayed in the store [after work hours] to wait an hour to [get] their own Loli product,” said Hedges. “[The beauty industry] has told women that they need to buy into a regimen of 20 ingredients, but the main ingredient is water — such a magic happens when you can create your own pure, potent and personalized product.”
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @@Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion