By  on November 30, 2012

MUMBAI, India — Doctors from the old Indian school of medicine, Ayurveda, often diagnose a disease just by reading the pulse of a patient.

Several analysts agree that although it is a French brand, L’Oréal has performed just this function in India. The beauty giant has kept one hand on the pulse of the Indian consumer, while maintaining a fast moving strategy that has kept the brand growing in the high-double digits for years. The company has diagnosed the consumer need and dispensed what is desired at a rate just ahead of the market trend.

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