By  on May 8, 2009

L’Oréal nosed out Avon Products Inc. at the 15th annual Cosmetics Executive Women Beauty Awards ceremony held at the Waldorf-Astoria Hotel last Friday: L’Oréal took home five statuettes, while Avon netted four.

Marc Rey, chief executive officer and managing director of YSL Beauté, offered up some industry encouragement while accepting an award for the brand’s Rouge Volupté Lipstick. “It’s really good news for all of us when a beautiful, expensive product is selling very well.”

Procter & Gamble Co. and the Estée Lauder Cos. Inc. each took home three awards: P&G for its Cover Girl and Olay brands and Lauder, which took home seven awards last year, received three statuettes — for Clinique, Ojon and Estée Lauder.

Esi Eggleston Bracey, vice president and general manager of global cosmetics for Procter & Gamble, thanked their “fabulous Cover Girl Ellen DeGeneres,” while Avon’s vice president of global product innovation Eileen Higgins remarked, “It has been such a terrific day for Avon” as she picked up the company’s third award.

LVMH Moët Hennessy Louis Vuitton-owned niche beauty brand Fresh walked away with two awards, with its CEO Jean-Marc Plisson telling the audience Fresh was “in store for a great ride,” while Johnson & Johnson received two statuettes for its Aveeno and Clean & Clear brands.

The impact of the CEW awards is expected to be felt well beyond the Waldorf, according to president Carlotta Jacobson, who said the organization added Bloomingdale’s and QVC to their retail roster this year for a total of six national partners. “Bloomingdale’s literally decided on it 24 hours ago,” quipped Jacobson, who also noted QVC will do a special two-hour segment in July, highlighting the CEW awards and featuring product winners. “QVC agreed that having this endorsement lends credibility and authority and will sell products. Women want to see what members of the beauty industry vote on.”

New to the beauty awards this year was the inclusion of fragrance suppliers in the CEW’s Scent category. “It’s the one part of the business that’s having the most problems,” said Jacobson. “Fragrance sales have been very soft, and we thought this was an opportunity to enhance the category. It’s good for the fragrance industry.”

One positive trend that has emerged from the recession, according to Jacobson, is an increased demand for at-home treatment items. “Products that offer at-home versions of things that women were getting at salons or dermatologist’s offices are doing well; things that I wouldn’t really have thought of before.”

She pointed to Neutrogena’s Wave Power Cleanser and Deep Clean Foaming Pads, which beat out another at-home product — Avon’s Anew Clinical Advanced Dermabrasion System — to win the CEW Beauty Award for facial cleanser and scrub in the mass category, as well as Olay’s dermatologist-inspired Regenerist 14 Day Skin Intervention, which picked up an award for antiaging facial skin care in the mass channel.

For the fourth consecutive year, “Sex and the City” star Mario Cantone hosted the award ceremonies, where 27 Lalique statuettes were handed out to winners in mass and prestige categories. There was also an award for best indie startup that went to NIA24.

The women’s fragrance awards went to Avon Products, Inc. and supplier Firmenich in the mass segment for Bond Girl 007, while Coty Prestige’s Harajuku Lovers Fragrances “G” and supplier Fragrance Resources won for women’s scent in the prestige category. Puig USA and Givaudan received the Men’s Scent award for Prada Infusion d’Homme.

In facial skin care, Clean & Clear Advantage Blackhead Eraser Exfoliating Cleanser won for acne treatment. Antiaging in the mass category went to Olay for its Regenerist 14 Day Skin Intervention, while Clinique won in the prestige segment for its Even Better Skin Tone Corrector. In the cleanser and scrub category for mass, Neutrogena won for its Wave Power Cleanser and Deep Cleaning Foaming pads, while Fresh received the prestige award for its Appleseed Brightening Exfoliant. In the men’s grooming category, Zirh Holdings LLC won for its skin care product ZIRH Platinum Drenched.

For eye treatments in mass, it was Garnier Nutritioniste’s Skin Renew Anti-Puff Eye Roller, and for prestige, Shiseido’s White Lucent Brightening Eye Treatment. In the moisturizer category, Olay’s Definity Color Recapture won, while Estée Lauder picked up the prestige honors for the second year in a row in the category, this time for Time Zone Line and Wrinkle Reducing Moisturizer SPF 15.

In the makeup segment, Lancôme’s Oscillation won for best eye product — beating out Estée Lauder’s vibrating Turbolash All Effects Motion Mascara in the prestige arena. In mass, L’Oréal Paris received the statuette for its Double Extend Beauty Tubes Mascara. P&G’s Cover Girl won for its mass face product Simply Ageless Foundation, while the prestige award went to Giorgio Armani for its Face Fabric Foundation. Other makeup awards were given to Avon for its Pro-To-Go Lipstick for mass, and to YSL Beauté for its Rouge Volupté Silky Sensual Radiant Lipstick for prestige.

In the hair and coloring product category, Living Proof Inc. took home top honors in prestige for its Straight Making No Frizz Styling Cream for Medium to Thick Hair, while Avon’s Advance Techniques Grey Root Touch-up picked up the mass award.

Avon also took home the award for best body treatment for its Anew Clinical Professional Stretch Mark Smoother. Ojon’s Tawaka “The Ball” received the honor in the prestige category. Vickery & Clarke Natural Apothecary’s Eucalyptus & Peppermint Cold & Sinus Soak took the CEW Beauty Award in mass for bath and body product, while Fresh was awarded the honor in prestige for its Fig Apricot Bath and Shower Gel.

Finally, in the sun products category, Johnson & Johnson’s Aveeno Continuous Protection Sunblock Spray SPF 70 picked up the mass award while Clarins was given the top honor in the prestige category for its Delicious Self Tanning Cream.

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