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GLOBE-TROTTERS: Cyril Chapuy, currently global brand president of Maybelline New York, will become global brand president of L’Oréal Paris. During his four years at Maybelline New York, Chapuy helped propel Maybelline to the leading makeup brand spot worldwide with one of the fastest growths in the market, the company said. Successful global products include Colossal and Lash Stiletto mascaras and Color Sensational lip color. Chapuy was also at the helm of expanding Maybelline’s product offering, introducing the brand into new categories such as skin care in China and the MNY low-cost makeup brand in Europe. Damien Bertrand, currently general manager of Garnier and Maybelline in the U.K., will take over Chapuy’s role. The new posts become effective in August.
This story first appeared in the June 25, 2010 issue of WWD. Subscribe Today.
BEAUTYSTAT HITS 20K: Online beauty resource BeautyStat now can boast it has made 20,000 fans on Facebook in the last two months. The New York-based Web site, founded in 2009 by former Revlon and Avon executive Ron Robinson, attributes growth to its social-media outreach and real-women and direct-expert advice offered on the site. Founded with the purpose of bringing together real women who share the goal of maintaining youthful, healthy skin and providing them with beauty facts, trends and treatments, the site features beauty insiders and experts who provide advice. “The large community of highly engaged consumers provides a perfect opportunity for brands to tap into for online p.r. events, sponsored content and rich consumer insights,” said Robinson.
KNOLL HEADS EAST: Hairstylist Stephen Knoll is going to Tokyo the week of July 5 to support the relaunch of his hair care line sold there. Top-selling items, such as Hydro Renew Mist and Color Shining Essence, will get new formulas and packaging, as will the new Hydro Renew EX and Extra Color Care EX lines of shampoos, conditioners and hair masks. The main launch event will be held in Tokyo July 6, when a pop-up Stephen Knoll New York Salon will open for one day in the trendy Aoyama neighborhood. The salon will have five top stylists from Knoll’s New York salon who will be available for consultation.
HAIR PARTNERS: Conair Corp. and Kao Brands Co. have entered into a licensing agreement that will allow Conair to create, market and distribute a line of premium hair appliances under the John Frieda brand name. The collection will include a series of hair dryers, straighteners and styling tools that offer state-of-the art technologies and professional quality and performance. The license also will allow Conair to manufacture nonelectric styling tools. John Frieda’s collection of hairstyling tools will launch in the first quarter of next year in the food, drug and mass channels.
CAN DO AT CANTU: Advanced Beauty Systems, maker of Cantu ethnic beauty products, has tapped Monica Sowell as brand manager for the Cantu Shea Butter brand. Most recently, Sowell served as director of marketing and advertising for Empress Re-Gro, where she was responsible for overall brand marketing strategy and a multimillion-dollar advertising budget. There, she created internal communication channels, revamped projected marketing goals, created strategic consumer promotions and created brand continuity. In her new post, Sowell will lead the transformation of the Cantu Shea Butter line by repositioning it to a more prestige, upscale brand.
SPOT ON: Clearasil has formed two new partnerships to help boost messaging surrounding the 2010 brand platform, the Science of Looking Awesome, a mission to arm the consumer with skin science education, esteem building and product technology. Clearasil has tapped New York-based, board-certified dermatologist Dr. Robin Blum, and certified sleep expert at the New York Sleep Institute Rebecca Scott, Ph.D., to serve as key spokespeople, providing skin insights, advice and serving as the voices of SOLA in the media. The campaign targets young-adult and teen consumers who seek to improve their overall confidence through skin science.
IT’S OFFICIAL: Jason Backe, colorist and co-owner of the Ted Gibson Salon, has joined the L’Oréal Professionnel team as the brand’s celebrity colorist. Backe was introduced to L’Oréal Professionnel a year ago. Late last year, he was introduced to INOA, the brand’s newest color line. “I am always inspired by new technologies, and INOA has become the ultimate inspiration for me,” said Backe “Not only does it consistently deliver amazing color results, but with the oil-delivery system and ammonia-free formula, I see, smell and feel the revolutionary technology at work.”
HOME SHOPPING: Pratima skin care has launched an online shopping cart, pratimaskincare.com. The site features an in-depth dosha analysis, personalized product recommendations, a glossary of herbs and a section to provide insight on the benefits of Ayurvedic skin care. First-time users will get a free gift of Pratima Anti-Stress Aroma Oil while supplies last.
HAIR POLICE: The Conair Hair Police will partner with Show Media to create a fleet of “Beat the Heat” party buses during Miami’s Fashion Week Swim July 16 and 17. The free party bus will be used to escort the public from swimwear shows to the hottest hotels in a humidity-free haven. Stops will include the Raleigh, W and Gansevoort South hotels, as well as Convention Center Drive. In the shuttles, the Conair “cops” will tape confessions of worst hair days and give guests a ticket that provides them with summonses to view their videos. The most outstanding confession will win a trip to Miami Fashion Week Swim 2011 and a Conair wardrobe of styling tools. All confessions will be posted on a microsite, conairbeautypatrol.com, and the top five will be featured on Conair’s Facebook page, where visitors can vote to choose the winner.