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THE ART OF BEAUTY: L’Oréal continues its literary quest to analyze the subject of beauty with the book “Philocalie” (Greek for the love of beauty), out in France this week.
The 156-page, large-format tome in English and French comes four years after the French beauty giant sponsored “100,000 Years of Beauty,” meant to show how beauty has been inexorably linked to humanity’s development from a historical and sociological standpoint.
“Philocalie” — whose contributors include artists, philosophers, designers and art historians, such as Sonia Rykiel, Olympia Le-Tan, Oscar Niemeyer and Joey Starr — was presented at a cocktail party in Paris Tuesday evening.
“What seduced us in the project was to give a follow-up to this reflection by gathering together this time points of view not only contemporary but also totally subjective,” said Jean-Paul Agon, chairman and chief executive officer of L’Oréal, which supported the book.
“It’s the sum of all these sensibilities, all these points of view that give the force and solidarity of ‘Philocalie,’” continued Valérie Solvit, the work’s editorial director.
The book’s centerfold features Eva Jospin’s sculpture “Forest.” Beauty, said the artist, “is a subject that is fascinating and can remain [a central focus] for everyone.”
Pianist Mikhail Rudy said he was asked to describe “what was your first encounter with beauty.”
“Philocalie” was published by Les Editions de l’Embellissement and sells in bookstores such as L’Ecume des Pages and Galignani plus in Colette for 280 euros, or $372 at current exchange. Five thousand copies were produced.
L’Oréal also unveiled Tuesday its first institutional film, lensed by Peter Lindbergh, who took photographs for the company, as well.